Skincare Tracker App
A growing skincare brand asked us to turn its printed routine cards into a mobile app that customers would actually open every day. We began with customer interviews and a two-week prototype sprint, testing early screens with real users before writing a single line of production code.
The final app reminds customers when to apply each product, tracks progress with private photo diaries and suggests refills at the right moment. It launched on iOS and Android with a shared design system and a small content team.
The design process was clear from day one. Weekly reviews meant there were no surprises, and the final brand guidelines are something our whole team now uses every day.
Six months after launch, more than forty thousand customers use the app every week, reorders through the app have grown steadily and the support team receives far fewer questions about how and when to use each product.
We continue to work with the brand on monthly releases, adding new routines, seasonal content and small improvements suggested by the people who use the app every day.
